The Potentiality

John Horn's Website for Community Builders

Month: August 2012

Communication

The Elements of an Effective News Story

Ever wonder why a spate of deadly car crashes makes the front page (or leads-off the news hour) while announcements about a new social enterprise that employs people with mental illness tend to get buried? It’s all connected to how “newsworthy” a story is considered by the editorial/production staff. Each day, thousands of producers and editors around the country are forced to rank what’s worth paying attention to and what they can safely ignore.

The Apartment Community Complex

Last Friday evening I arrived home from work via bicycle with a few reusable bags of groceries in each hand, which caused me to use the elevator. As I shimmied my way inside the door was held open for me by a kindhearted neighbour, Sonia (sp?), who had in her possession some nifty artwork. Naturally, I struck up a conversation about the piece and Sonia politely inquired about my ride home on such a nice day.