The Potentiality

John Horn's Website for Community Builders

Year: 2012

How to Bridge the Gap between Research and Action

Go to any academic journal and pull up a random scientific article. Can you understand it? Chances are you will probably not understand all of it. Even if you do understand all of it (yes, even including the statistical analysis section), do you understand how this relates to the dozens, hundreds, or even thousands of other articles done on the same subject? And equally as important, do you have the time to sift through stacks of articles to make an informed decision on a program, policy or service you are considering implementing in either your private or professional life? Herein lies the value of knowledge translation.

Be Interesting (this may require ridiculousness)

One becomes memorable – if not a legend – by collecting stories so compelling that others do the marketing spread the word on your behalf. Which is what I will do right now for another FOB, Zac Whyte, whose Road to Sparta campaign represents a story worth telling about an unsual character bent on ridiculousness (re: causes/missions) who has clearly gotten over himself. Zac, like so many members of our Get to Know Your Community, um, community, have stories worth spreading.