My good friend and The Potentiality collaborator, Natasha Moore, is doing a very good thing. She’s participating in the Enbridge* Ride to Conquer Cancer, which goes from June 18-19 and involves a fairly epic route from Vancouver to Seattle. All proceeds go to the BC Cancer Foundation

Here’s what the organizers of the event have to say about it:

It is a unique fundraising event benefiting the BC Cancer Foundation, a B.C.-based charity that raises funds for the BC Cancer Agency – a province-wide, population-based cancer control organization. The funds you raise stay in B.C. and benefit cancer patients across all of British Columbia.

Funds from The Enbridge Ride to Conquer Cancer support groundbreaking cancer research at the BC Cancer Agency, focused on advancing new understanding of cancer with the goal of developing new therapies to extend and save more lives.

And here’s what Natasha has to say about it:

I’m riding for our lovely Book Club-ett, Michelle in memory of her Mum and for my friend and tri pal Sarah who also lost her Mum to cancer last year.
My team, Powered By Noie is geared up to raise $25,000 and it would be just awesome if you could help me reach my fundraising goal by sharing the link to my personal page on Facebook, Twitter and any other social media you happen to be on.

Michelle and I are grateful and appreciative of Natasha’s efforts, particularly because her recent fundraising event on Saturday night at the Greedy Pig involved a seven-hour pedal, funny outfits and delicious beer. The pictures in this post do much to tell the story.

Thanks, Natasha, for taking on this cause in honour of Michelle’s mom. If you’d like to donate to Natasha’s ride, just follow this link: Natasha’s Pledge Page.

Theo Lamb shows some support of Natasha and her funny outfits!

*Enbridge sponsoring the event makes things a bit awkward, which was recently best emphasized by a good friend of mine who grew up in Sarnia, Ontario, a town with way, way, way above-average cancer rates that are linked directly to the oil and petro-chemical refineries that make up the bulk of the city’s economy; so, I guess you need to ask yourself, first, how you feel about irony and, second, if you believe that good things can come the world of big oil before donating like I did.

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