by Kurt Heinrich | Nov 28, 2012 | Communication, Have Better Conversations
In this email saturated world, it’s difficult to penetrate the din and connect with a journalist about your story idea. Granted, you probably have a great idea that includes many news elements or is a perfect fit for the media you’re pitching, but if you aren’t able...
by John Horn | Nov 7, 2012 | Communication, Have Better Conversations
Support A Good Book Drive and build a library of children’s books for East Vancouver literacy program the Writers’ Exchange. This is a story about stories and storytelling. Its purpose is to inspire you to, first, give a copy of your favourite children’s book to a kid...
by Kurt Heinrich | Oct 10, 2012 | Communication, Have Better Conversations
There are many stories out there. Some are so important that every media outlet in your area, region or country will want to cover them. Other stories are of more limited interest to particular media groups. Identifying which stories will be attractive to which media...
by Kurt Heinrich | Sep 20, 2012 | Communication
Every company and organization has an interesting story to tell. Finding news and honing it into a finely crafted pitch is the first challenge. You want to make sure you’re “selling” the best “product” that you can. Here are a few factors to consider when it comes to...
by Kurt Heinrich | Aug 28, 2012 | Communication
Ever wonder why a spate of deadly car crashes makes the front page (or leads-off the news hour) while announcements about a new social enterprise that employs people with mental illness tend to get buried? It’s all connected to how “newsworthy” a story is...
by John Horn | Mar 7, 2012 | Communication
Introverts are dynamic, creative and inspiring members of our community. They just don’t tell us about it all the time. Community potential is absolutely enhanced when leaders know how to understand and engage introverts. But enough about me writing things....
