Who are you?

My name is Erica Landrock. Thinker. Dreamer. Musician. Sound Designer. Producer. Adventurer. Entrepreneur. I grew up in West Vancouver, left to get out into the real world and moved to Toronto to attendRyerson University where I got my BA in Radio & Television Arts. Unable to stay away from the west coast, I moved back to start the journey of figuring out how I was going to earn a living! Not being one to take the conventional path, I began my own audio post-production business as a sound designer, music editor and audio engineer where I have worked on a variety of documentaries and lifestyle shows. Feeling like I needed a new challenge and that I had more to offer, I went back to university where I got a certificate in Entertainment Administration from UBC. This journey has led me down a new path to explore the world of being a content producer. Where it will lead me is still unknown, but I’m excited about the adventure ahead!

What do you do for fun?

My life goal has always been to love what I do or else there is no point in doing it! Be this in my career or in my personal life. If both worlds can combine together into the proper work/life balance then I’m a happy person! I mean heck, I get paid to play with audio equipment and work in the entertainment industry! That said, when I need to get away from it all I love to get outside and explore new places either in our own backyard of BC or abroad with my husband. We love to integrate rock climbing, adventure seeking or skiing/snowboarding into our trips whenever possible. And of course, each adventure must be accompanied by the rightroadtrip music mix … that is key! I’m a bit of a music snob and love keeping up with the latest Canadian indie bands or sitting down at the piano to pour my heart out on the old ivories.

What is your favourite community and why?

There is something very special about the West End. The beach, the fantastic food on Denman street, friends within walking distance and the barstaff know your name! (not to mention the great people watching that can occur around there). That said, I have recently become a resident of Lower Lonsdale and am really enjoying the growth and sense of community that is being developed in the area. From the little shops & market atLonsdale Quay to the great collection of ethnic restaurants and boutiquey shops …. and of course its close proximity to the local mountains doesn’t hurt either!

What is your superpower?

Interesting question. Some would say it is my crazy abnormal sense of hearing or my various ninja abilities, but in thinking further, one of the superpowers that I’ve become known for is my ability to know where the weekly drink specials are at local Vancouver pubs and bringing people together to sample the new brews.

How do you use it to build community?

A special sense of community is developed when friends come together for a pint. Comfort and community is created when you pull up a chair with friends at a local bar. No matter what is going on in everyone’s life it is important to make time to relax, share a laugh, philosophize about life and – simply put – have some good old-fashioned fun! It is to easy to get caught up in the day-to-day grind of life, so making time to gather everyone together has become a weekly tradition and a way to keep a strong sense of community amongst friends.

Erica Landrock: Snowbride 2009

My three favourite things about Erica Landrock are…

1. Coolest. Wedding Photo. Ever. They say a picture is worth a thousand words. The one above might be worth ten thousand. And it certainly reveals much of Ms. Landrock’s adventurousness and creativity. Speaking of creativity, you can watch the entire movie here.

2. She is fiercely independent. I’ve known Erica for most of my life, and long ago she defined herself as someone who could go it alone to accomplish anything while meeting the highest of standards. Lucky for all you collaborators out there that she’s also a most amazing teammate, too!

3. Music becomes her. Whether it’s making her own or turning people on to the newest, hippest and coolest of indy rockers, Erica is the go-to-gal for all things musical. And her pallet ranges from classical to jazz to, like I said, the most unknown hipster emo-punk alternative bands that Toronto has to offer.