Organizer Leigh Sowerby demonstrates how it is done.

In the spirit of Movember, a new awareness campaign called Manuary is out to convince you to consider covering up your head and neck – with a beard – for cancer.

Head and neck cancer is a devastating disease as it affects some of the most personal aspects of life, including facial appearance and the ability to speak and eat. While affecting both sexes, men are 4 times as likely to be affected.

In particular, this disease is rapidly becoming more common in young men due to newly discovered associations with human papillomavirus (HPV).

Organizers say Manuary is a chance to raise awareness about and money for Head and Neck Cancer research.

Here’s how the awareness campaign works:

Step 1: Grow a beard (or in the case of some of us men, try to grow a beard). If you’re a lady, use the mystical powers of Photoshop to Manuary yourself up electronically. See example below.

Step 2: Post your image online and start generating that awareness like Sarah Palin generates controversy.

Step 2.5: (Optional) Donate to the Manuary campaign like a boss.

Step 3: Await the end of the month for a “Facial Hair Face-off” that will award the Manuary crown to the person (male or female) with most creative facial hair.

Any questions, check out the Manuary site here.

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