Pitching a News Story: The Phone is Your Best Friend

In this email saturated world, it’s difficult to penetrate the din and connect with a journalist about your story idea. Granted, you probably have a great idea that includes many news elements or is a perfect fit for the media you’re pitching, but if you aren’t able to communicate it effectively to your targeted audience, your idea will sit by itself on your blog and/or be discussed amongst your colleagues around the water cooler.