The Potentiality

John Horn's Website for Community Builders

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Developing Successful Storytellers

This is a story about stories and storytelling. Its purpose is to inspire you to, first, give a copy of your favourite children’s book to a kid and, second, support A Good Book Drive if you live in Vancouver. Why? Because stories are the most powerful communications tool that we, as humans, have at our disposal.

Eight Ways to Practice Pragmatic Consensus-Based Decision Making

Whether you’re discussing the foundations of governance or how to take our an enemy sniper in Call of Duty, you’re probably talking about consensus-based decision making, which informs everything from family trips to important business decisions. Consensus-based decision making has been widely used, in everything from early democracy to organizational theory. But what exactly is consensus-based decision making, and how best can it be practiced?

Adapting to a New Food Order

Food. Everyone can relate to food in some way, whether you eat to live, or live to eat. Through our choices around food, we can have significant impact on our environment. Since there are so many ways that food impacts sustainability, there are many ways people can make change.

Pluck and Persistence Will Drive Your Story into the News

Every company and organization has an interesting story to tell. Finding news and honing it into a finely crafted pitch is the first challenge. You want to make sure you’re “selling” the best “product” that you can. Here are a few factors to consider when it comes to what makes news, well, ‘news’. Once you’ve got your story down, the next step is to convince a reporter or editor that it has a place on a newspaper page as opposed to remaining lonely and forgotten on your organization’s blog.There are many ways to do this.

How to Lead Like a Pioneer

A few weeks ago, I took a road trip through Oregon and got a firsthand look at how the philosophy of the state’s early pioneers continues to influence that culture of leadership in Oregon to this day. During my trip, I traveled down the coast (pirates!), inland through a State Forest (Tillamook!), and then wrapped up our brief trip with some urban adventures in Portland (craft everything!). Through conversations, news, museums, universities, and various other sound bites, I learned about the pioneer culture of Oregon and how such a philosophy still informs and inspires the community to this day.

Communication

The Elements of an Effective News Story

Ever wonder why a spate of deadly car crashes makes the front page (or leads-off the news hour) while announcements about a new social enterprise that employs people with mental illness tend to get buried? It’s all connected to how “newsworthy” a story is considered by the editorial/production staff. Each day, thousands of producers and editors around the country are forced to rank what’s worth paying attention to and what they can safely ignore.

How to Bridge the Gap between Research and Action

Go to any academic journal and pull up a random scientific article. Can you understand it? Chances are you will probably not understand all of it. Even if you do understand all of it (yes, even including the statistical analysis section), do you understand how this relates to the dozens, hundreds, or even thousands of other articles done on the same subject? And equally as important, do you have the time to sift through stacks of articles to make an informed decision on a program, policy or service you are considering implementing in either your private or professional life? Herein lies the value of knowledge translation.

The Tiffin Project

One of my favourite food-related tools is my tiffin, which I purchased a few years ago with some tasty Indian food at Granville Island. The tiffin reflects both my and Michelle’s passion for using – ahem – reusable containers when we get takeout from restaurants. Speaking of which, styrofoam is one of my least favourite things.

Be Interesting (this may require ridiculousness)

One becomes memorable – if not a legend – by collecting stories so compelling that others do the marketing spread the word on your behalf. Which is what I will do right now for another FOB, Zac Whyte, whose Road to Sparta campaign represents a story worth telling about an unsual character bent on ridiculousness (re: causes/missions) who has clearly gotten over himself. Zac, like so many members of our Get to Know Your Community, um, community, have stories worth spreading.

School at Work – Learning that Grows Business

Developing talent through innovative learning is cool. And a lot of companies are doing it. Transforming their recruitment, retention, development, and even business processes by emphasizing education and online approaches. Such a focus that empowers people with resources and tools tends to authentically marry – or, simply put, “combine” – learning with technology. Instructional Designers refer to this sort of evolution in the classroom as an ecosystem (“interconnected not linear” or “discussion-centric not broadcast-driven” learning), where the instructor behaves more like a master of facilitation-judo who builds awesome activities instead of a sagely projector of information to an audience.