The Potentiality

John Horn's Website for Community Builders

tips

Pluck and Persistence Will Drive Your Story into the News

Every company and organization has an interesting story to tell. Finding news and honing it into a finely crafted pitch is the first challenge. You want to make sure you’re “selling” the best “product” that you can. Here are a few factors to consider when it comes to what makes news, well, ‘news’. Once you’ve got your story down, the next step is to convince a reporter or editor that it has a place on a newspaper page as opposed to remaining lonely and forgotten on your organization’s blog.There are many ways to do this.

The Night I Got Away With Murder!

On Saturday, February 18 I attended my very first murder mystery party. The evening was the best kind of controlled, community-minded chaos. Approximately 20 of us put on 1960s-era and/or “higher education” clothing, adopted a “Cold War mentality”, and did our best impressions of students, administrators, academics, spies, assassins, and even a reporter who all found themselves together in Maudlin College, a hypothetical university with a great rowing team somewhere in England.