Be Interesting (this may require ridiculousness)

One becomes memorable – if not a legend – by collecting stories so compelling that others do the marketing spread the word on your behalf. Which is what I will do right now for another FOB, Zac Whyte, whose Road to Sparta campaign represents a story worth telling about an unsual character bent on ridiculousness (re: causes/missions) who has clearly gotten over himself. Zac, like so many members of our Get to Know Your Community, um, community, have stories worth spreading.