The Johnny Cash Project is a wonderful example of crowd sourcing to create a music video. The project is a complication of individually collect Johnny Cash portraits. The developers have asked people  to contribute their own interpretation of a Johnny Cash portrait, based on an image the site sends them. In turn, the developers treat each portrait as a frame in a stop motion movie which provides the music video to the last song Cash ever produced, “Ain’t No Grave.”  The project has control over the guiding portrait they send out to each online artist and they can control the arc of the story. Each artist is encouraged to add their own unique touch to their Cash portrait using basic, online illustrator tools adding, texture, line and meaning.

The video is constantly evolving as new people arrive at the site and contribute their own portrait. Absolutely everyone who contributes a portrait to this project can claim one, defined interest in common with each other: their love for Johnny Cash, his music, his role in pop culture or his immortalized memory. This project offers someone the chance to claim a place in Cash’s final compilation.

Ladies and Gentleman, here it is, The Johnny Cash Project: http://www.thejohnnycashproject.com/#