Developing Successful Storytellers
This is a story about stories and storytelling. Its purpose is to inspire you to, first, give a copy of your favourite children’s book to a kid and, second, support A Good Book Drive if you live in Vancouver. Why? Because stories are the most powerful communications tool that we, as humans, have at our disposal.
Communicating to Different Media
There are many stories out there. Some are so important that every media outlet in your area, region or country will want to cover them. Other stories are of more limited interest to particular media groups. Identifying which stories will be attractive to which media will save you a great deal of time when it comes to communicating your idea. It can also significantly aid you in the development of your story pitch and allow you to be much more convincing when you are on the phone speaking with a journalist or producer. Here are some simple things to consider when you are deciding what, and for whom, is newsworthy.