The Elements of an Effective News Story
Ever wonder why a spate of deadly car crashes makes the front page (or leads-off the news hour) while announcements about a new social enterprise that employs people with mental illness tend to get buried? It’s all connected to how “newsworthy” a story is considered by the editorial/production staff. Each day, thousands of producers and editors around the country are forced to rank what’s worth paying attention to and what they can safely ignore.
How to Understand and Engage Introverts
Full disclosure, I’m an extrovert. My lovely, talented and tolerant wife, Michelle, claims that she’s an “amnivert” but is probably an introvert (we’re all a bit of both, right?) – in fact, Michelle absolutely has a suitcase full of books.
How to Give a Memorable Speech
Says* Jerry Seinfeld: “You know, I just read this survey that said the number one fear of Americans is public speaking. The number two fear is death. [INSERT SUBTLE LAUGHTER FROM AUDIENCE]. So, let me get this straight. This means…
The Interview: Opening Doors to a Workplace Community
Getting into a challenging, dynamic, rewarding, organized, and fun workplace community is a tricky business. For a myriad of reasons, competition is as intense as it’s ever been, and job seekers around the world are in tough competition when it…
Professional Communities – LinkedIn and Twitter
Editor’s Note: my controversial compassionate conservative of a co-editor, Kurt Heinrich, is not sold on opening a LinkedIn account to manage his professional connections, nor is he eager to use Twitter to build a professionally-minded “micro-brand” (©Copyright John Horn 2009) that will help promote, among other things, this blog. The following 300 words showcase my modest proposal for Kurt, and the rest of you, to embrace these mediums to raise your professional profile as well as grow your network of contacts. Enjoy!