The Potentiality

John Horn's Website for Community Builders

Corporate Exploration

Be Interesting (this may require ridiculousness)

One becomes memorable – if not a legend – by collecting stories so compelling that others do the marketing spread the word on your behalf. Which is what I will do right now for another FOB, Zac Whyte, whose Road to Sparta campaign represents a story worth telling about an unsual character bent on ridiculousness (re: causes/missions) who has clearly gotten over himself. Zac, like so many members of our Get to Know Your Community, um, community, have stories worth spreading.

School at Work – Learning that Grows Business

Developing talent through innovative learning is cool. And a lot of companies are doing it. Transforming their recruitment, retention, development, and even business processes by emphasizing education and online approaches. Such a focus that empowers people with resources and tools tends to authentically marry – or, simply put, “combine” – learning with technology. Instructional Designers refer to this sort of evolution in the classroom as an ecosystem (“interconnected not linear” or “discussion-centric not broadcast-driven” learning), where the instructor behaves more like a master of facilitation-judo who builds awesome activities instead of a sagely projector of information to an audience.