Photo courtesy of Fred Lum with the Globe and Mail.

Several years ago I got a Blackberry as a gift from a friend. I’ve been hooked ever since. I like the streamlined push email notification. I like the rugged business simplicity of it all. I the way it looks and the fact that it’s not too fancy. Finally, I like how its made by a Canadian company that’s funded a whole slew of enterprises around Waterloo in lower Ontario. When I recently got a new job and had the option of getting an iPhone or Blackberry, I chose the Blackberry. When it comes to sending and receiving email (a key function of my day to day job) – it’s still unbeatable.

I would know, as I’ve also got an iPhone. While sleek and great for digital media, when you get down to the core function of talk, text and email it just can’t compete. Ultimately, that’s the key thing for me in a business environment, not the latest Eat Street App. And don’t even get me started on the number of dropped calls my iPhone has made.

For a long time I only one voice among many when it came to praising the little handheld device. Blackberry was the darling of just about everyone. But these days its been tough times for Blackberry maker Research in Motion. After controversy around its security in the developing world, posting poor sales in successive quarters, the disappointing reception of its new operating system QNX and a recent global Smartphone outage, the stock price of RIM has dropped from over $60 a share in February last year to $23 per share. Many investors are calling for the replacement of the co-CEOs. Many businesses and organizations that make up the RIM ecosystem in Southern Ontario are in trouble.

But despite these challenges, all is not lost. As a recent Globe and Mail article recently pointed out, the business community still likes and uses Blackberries (even if we don’t hear about it that often). While many are using both an iPhone and Blackberry, the common factor seems to be an acknowledgement that when it comes to business needs and functions, Blackberry is still the best, no matter what the iWorld will have us believe.

While RIM has been knocked down to competing for #3 spot in the consumer SmartPhone world and is no longer the unrivaled Goliath when it came to mobile that they once were, they still have a niche. It’s worth remembering this and considering it the next time you need to purchase a new mobile device for work. Fancy gadgets and App-packed platforms are great, but not always best for getting the job done.

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